Case Study: Interflora Sweden achieves higher CLV and internal productivity with Avaus Factory

Interflora Sweden cuts CPA by 32% with Avaus

Interflora Sweden, a global provider of gift delivery services, faced the challenge of retaining a surge of new customers acquired during the pandemic while also increasing customer lifetime value in the face of growing competition. They partnered with Avaus to utilize data and automation to improve marketing and sales effectiveness and to automate manual internal processes.

Avaus implemented its Factory solution, establishing a customer data capability on Google Cloud Platform and deploying a portfolio of automated marketing use cases. This data-driven approach resulted in a 32% reduction in cost per acquisition, a 22% increase in purchase frequency, and a 30% revenue uplift. The solution also automated manual workflows, saving the marketing team several hours per week.

Interflora Sweden