Case Study: HSL develops a customer data strategy for actionable insights and growth with Avaus

HSL defines a customer data strategy in 12 weeks with Avaus

HSL, the Helsinki Regional Transport Authority, faced challenges in structuring and prioritizing its business needs and requirements. There were also concerns that its existing technology capabilities might not meet its future goals for increasing public transportation use. Avaus was engaged to help address these challenges through a strategic advisory project.

Avaus implemented a 12-week advisory project that brought business and technology stakeholders together. The solution involved a rapid current state assessment and the co-creation of a target state, which included improved customer understanding and recommendations for technology and architecture. The impact was an actionable roadmap that HSL began implementing immediately, leading to improvements in their way of working, further concepting of customer-centric services, and technical development of new and existing data capabilities.

HSL