Case Study: 02 boosts app conversions and retention with Avaus

02 boosts order conversion by 60% with Avaus

The customer, a major telecommunications company referred to as 02, faced the challenge of supporting the rapid growth of its new taxi app. They needed to understand user behavior, optimize their app store presence, improve user retention from the start, and orchestrate a growth process across multiple agencies. The vendor, Avaus, was engaged to help find the right analytics tools and address these challenges.

Avaus implemented a solution that included creating an analytics framework, orchestrating the growth hacking process, and developing an App Store Optimization (ASO) strategy. They also automated in-app dialogue models and notifications. As a result, 02 achieved a 60% boost in order conversion and a 35% increase in user retention through the automated dialogues, while also winning the competition in the app store shortly after launch.

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