Case Study: Zocalo scales eyewear ecommerce and launches innovative shopping experiences with Avatria

Zocalo serves millions of customers with Avatria on Salesforce Commerce Cloud

Zocalo, a leading direct-to-consumer eyewear retailer, faced the challenge of scaling its massive ecommerce operation to handle extreme product complexity and high order volumes. Their Salesforce Commerce Cloud platform needed to support complex, prescription-driven product selection for contact lenses and enable innovative new shopping experiences for glasses that were not standard features. Avatria was engaged to implement a solution that could perform at this unprecedented scale without compromising the customer experience.

Avatria led two tailored Salesforce Commerce Cloud implementations for Zocalo. For contact lenses, they built a system that guided customers through prescription validation and resolved correct SKUs in real time. For glasses, they developed a custom bundle configurator for an in-home try-on program and integrated a virtual try-on mobile app. The solution successfully launched, processing significantly larger order and SKU volumes than typical deployments. Avatria's implementation allowed Zocalo to seamlessly serve millions of customers with a fast, dependable, and innovative commerce experience.

Zocalo