Case Study: Tula Skincare improves mobile purchases and revenue with Avatria

Tula Skincare boosts mobile purchases 4% with Avatria

Tula Skincare, a cosmetics company, faced a challenge with its flawed analytics implementation on Shopify, which was collecting incorrect data. This issue was a major barrier to improving key mobile and social performance indicators for their site, which had very high mobile and new visitor traffic. They engaged the vendor Avatria to fix this problem.

Avatria implemented a corrected Enhanced Ecommerce tagging solution via Google Tag Manager and installed Google Optimize. They then ran an A/B test of their own machine learning solution for personalization, which was implemented via a custom frontend application. In just 18 days, this solution from Avatria improved 12 different metrics, including a 4% increase in mobile purchases and social revenue.

Tula Skincare