Case Study: Take 5 transforms loyalty and customer experience with Avatria

Take 5 launches loyalty across 1,200+ locations with Avatria

Take 5, a major automotive service provider with over 1,200 oil change and car wash locations, faced the challenge of building a new multi-brand loyalty program from scratch. Their two brands operated independently on disparate point-of-sale systems, making it difficult to consolidate data and encourage cross-brand shopping. They engaged Avatria to design and implement the rewards program and modernize their digital architecture with an enterprise service layer.

Avatria built the technical backbone for the loyalty experience, which included designing and developing a core service layer to syndicate data and API services across the business. They implemented the loyalty platform, integrated it with the mobile app and multiple POS systems, and managed the integration with the Zeta CDP to unify customer profiles. Avatria delivered the technical underpinnings of a transformative loyalty program designed to increase customer retention and cross-brand shopping for Take 5.

Take 5