Case Study: StartEngine achieves scalable analytics and tag management with Avatria

StartEngine cuts GTM containers by 99% with Avatria

StartEngine, a major equity crowdfunding platform, faced significant scalability challenges with its Google Tag Manager architecture. They were managing hundreds of individual containers for their issuers, which led to data inconsistencies, a heavy maintenance burden, and an inefficient process for adding new features. They engaged Avatria to streamline their tag management and data collection strategy.

Avatria implemented a scalable solution by creating a single, centralized GTM container to manage all issuer data connections. This new architecture, supported by a robust data layer and enhanced ecommerce tracking, eliminated 99% of their containers. The result was a massive reduction in technical issues and support burden, while dramatically improving data consistency and operational efficiency for StartEngine and its 300+ issuers.

StartEngine