Case Study: Pinterest improves conversion visibility with Avatria’s CAPI implementation support

Pinterest supports 50+ CAPI implementations with Avatria

Pinterest, a social media and digital advertising platform, sought to improve conversion visibility and attribution accuracy for its top advertisers by transitioning them to its Conversions API (CAPI). Many advertisers struggled with the implementation, which limited Pinterest's ability to track performance and optimize campaigns effectively. To close this gap, Pinterest selected Avatria as its official Google Tag Manager implementation partner to provide technical support and accelerate its CAPI strategy.

Avatria provided hands-on implementation support, building standardized templates and conducting audits to ensure integrations met Pinterest's Event Quality Score (EQS) standards. The vendor supported over 50 CAPI implementations, with 100% achieving a passing EQS. This improved the volume and quality of conversion signals, contributing to a higher share of revenue with healthy EQS. Avatria's work also provided feedback that helped Pinterest refine its tools and resources, making CAPI adoption easier for all advertisers and strengthening the platform's overall measurement capabilities.

Pinterest