Case Study: Phillip Jeffries achieves deeper analytics insights with Avatria

Phillip Jeffries completes GA4 migration in 4 months with Avatria

Phillip Jeffries, a home decor company, faced the challenge of migrating from Universal Analytics to GA4 before its end-of-life date. They needed a partner, Avatria, to not only guide this migration but also to improve their overall data collection, as they previously had no access to eCommerce data in Google Analytics for analyzing marketing initiatives.

Avatria developed a modern GA4 specification with eCommerce tracking and implemented it via Google Tag Manager. They built a custom dashboard in Looker Studio to centralize reporting. As a result, Phillip Jeffries gained access to crucial eCommerce data, incorporated the streamlined dashboard into their weekly process, and continues to work with Avatria on ongoing enhancements.

Phillip Jeffries