Case Study: New Era achieves global commerce scalability and cost savings with Avatria

New Era achieves a 4-week globalization audit with Avatria

New Era, a leading international sports and lifestyle brand, engaged vendor Avatria to craft a strategy for a global e-commerce rollout. Their challenge was to scale their flagship site globally in an operationally efficient manner, which included overcoming issues like deployment downtime, global rollout inefficiencies, and the need for a cloud migration and regulatory compliance strategy.

Avatria provided strategic recommendations including a method for rolling deployments, a phased global rollout approach, and guidance on delaying a costly cloud migration. The results included New Era piloting the new deployment strategy, implementing the global rollout plan, and pausing their migration. This pause led to significant cost savings in their annual licensing with SAP, and the engagement began a four-plus year relationship between Avatria and New Era.

New Era