Case Study: a leading biotechnology company improves data collection and reporting with Avatria

Leading Biotechnology Company boosts analytics with Avatria over 2 years

A leading biotechnology company faced the challenge of modernizing its data collection across two fragmented eCommerce domains. They sought an expert to help them migrate to GA4 and improve their general analytics practices using Google Tag Manager. Avatria was engaged to address these issues and enhance their data collection and reporting.

Avatria implemented a comprehensive solution that included consolidating GTM containers, developing custom JavaScript variables for GA4 eCommerce tracking, and implementing Consent Mode. This work resulted in deeper data collection and insights through 12 custom events and 20+ custom parameters. The most valuable outcome was enabling data-driven decisions to improve marketing and customer experience, supported by a centralized Looker Studio dashboard and ongoing monthly analysis reports from Avatria.

Leading Biotechnology Company