Avatria
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Case Study: La Belle Perfumes boosts product revenue with Avatria
A Avatria Case Study
La Belle Perfumes boosts product revenue 61% with Avatria
La Belle Perfumes, a Chicago-based perfume retailer, faced a challenge with a flawed analytics implementation on their Shopify site that was collecting poor data and hindering their ability to improve key revenue-generating metrics. They engaged the vendor Avatria to fix the implementation and address barriers such as a high number of similar products and a large volume of new visitors.
Avatria implemented a solution that included a proper Enhanced Ecommerce setup via Google Tag Manager and the installation of Google Optimize to run an A/B test. The test pitted Avatria's machine learning-powered product rankings against the default Shopify sort order. The results were significant, with Avatria's solution driving a 61% increase in product revenue, a 33% increase in unique purchases, and a 39% increase in adds to cart, while also outperforming the control in nine other key metrics.
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