Case Study: Discount Tire achieves scalable BOPIS and extended assortment fulfillment with Avatria

Discount Tire expands BOPIS to 1,200+ stores with Avatria

Discount Tire, a national tire and wheel retailer, faced the challenge of connecting its digital and in-store operations. Its leadership identified two critical initiatives: Extended Assortment to increase product availability and BOPIS (Buy Online, Pickup In-Store) to enable online purchases for in-store pickup. The company partnered with Avatria to deliver these high-impact projects, which required complex coordination across multiple technology platforms and teams.

Avatria successfully delivered both projects on time, implementing a solution that included real-time inventory lookup, automated purchase order generation, and full BOPIS checkout integration. The results were significant, reducing cart abandonment and in-store wait times while increasing product availability and conversion. The successful regional deployment of BOPIS led to a nationwide rollout across over 1,200 store locations. Avatria's work laid the groundwork for Discount Tire's scalable, omni-channel fulfillment model.

Discount Tire