Case Study: Crumbl achieves faster, more accurate Pinterest ad targeting with Avatria's server-side CAPI implementation

Crumbl launches Pinterest CAPI in 26 days with Avatria

Crumbl, a specialty dessert company, faced the challenge of implementing Pinterest's Conversions API to improve ad targeting without requiring any code changes from their internal technical team. They partnered with the vendor Avatria to find a fast and cost-effective solution that would provide a resilient data flow for their advertising campaigns.

Avatria implemented a server-side solution using Google Tag Manager and a tagging server on AWS, which processed over 2 million events monthly with high data quality scores. This allowed Crumbl to achieve more accurate ad targeting and operational efficiency with zero code changes. The project was completed by Avatria in just 26 days, enabling Crumbl to quickly optimize their marketing spend and drive ROI.

Crumbl