Case Study: Anixter achieves advanced personalization and A/B testing with Avatria's Adobe Analytics implementation

Anixter migrates 20+ templates and 1M SKUs in 8 weeks with Avatria

Anixter, an industrial supplies distributor and Fortune 500 company, faced limitations with Google Analytics that hindered its ability to perform A/B testing and advanced personalization on its flagship B2B portal. To overcome this challenge and enable these capabilities on a standard platform, Anixter engaged vendor Avatria to implement Adobe Analytics across its SAP Commerce site.

Avatria successfully implemented and configured Adobe Analytics, completing the migration of over 20 page templates in just 8 weeks. This solution impacted a massive product catalog of nearly 1 million SKUs, enabling seamless data collection, reporting, and advanced testing capabilities for the customer. Avatria also provided ongoing validation to ensure data integrity as the site evolved.

Anixter