Case Study: American Hotel Register Company improves product findability and conversion with Avatria search tuning

American Hotel Register Company improves search relevance in 12 weeks with Avatria

The American Hotel Register Company, a leading supplier to the hospitality industry, faced a challenge with product findability and low conversion rates on their new website due to poor search result relevance from their Solr engine. They engaged Avatria to improve their search capabilities and help customers find products more easily.

Avatria conducted a comprehensive, month-long assessment using their proprietary Search Tuning Framework. They delivered a detailed findings report with prioritized recommendations and a multi-quarter roadmap. The client implemented some of Avatria's solutions extremely quickly, which delivered immediate value by improving search relevance and the customer experience.

American Hotel Register Company