Case Study: Numeracle™ Inc. optimizes branded calling strategy with Avantive Solutions

Numeracle™ Inc boosts branded calling ROI with Avantive Solutions

Avantive Solutions collaborated with customer Numeracle™ Inc on a joint case study to challenge the popular market theory that branding all outbound calls universally increases contact rates and delivers a positive return on investment. Their challenge was to determine if a blanket approach to branded calling was truly the most effective strategy for building trust and encouraging customer interaction.

The solution implemented by Avantive Solutions involved a more nuanced, layered approach that considered the type of customer contact and the existing relationship with the brand. By focusing on strategic branding and reputation management tailored to specific points in the customer journey, Avantive Solutions helped ensure a more cost-effective solution that delivered a positive ROI, rather than branding every call attempt.

Numeracle™ Inc