Case Study: GE Power and Aerospace boosts recruitment with Avantgarde Group

GE Power and Aerospace drives 4M impressions and 1,200+ applicants with Avantgarde Group

The customer, GE Power and Aerospace, faced the challenge of attracting a blue-collar workforce in a competitive engineering and manufacturing labor market. They needed to fill technical roles quickly and convincingly communicate why candidates should choose them over competitors. The vendor, Avantgarde Group, was tasked with raising awareness and collecting applications for their plant in Veresegyház.

Avantgarde Group ran a detailed onsite analysis to identify what makes the client a preferred employer and built the recruitment communication on those real insights. They planned and delivered multiple campaigns from 2020 to 2024 under specific creative lines, supported by video production, PR articles, and social media management. The solution implemented by Avantgarde resulted in 4 million online impressions, 80,000 career site visitors, and over 1,200 applicants, also winning a Golden Prize at the HR Komm Award Hungary.

GE Power and Aerospace