Case Study: Fidelity International boosts paid and organic search visibility with Avantgarde Group

Fidelity International boosts paid traffic 439% with Avantgarde Group

Fidelity International, a top global investment solutions provider, faced a significant challenge with low visibility in Google search results across Central and Eastern Europe. Despite its substantial presence, its products were less known than competitors', and intensive competitor advertising coupled with low organic rankings limited its visibility to potential investors. To address this, they partnered with Avantgarde Group to run Google Search campaigns.

Avantgarde Group implemented a comprehensive solution involving extensive keyword research, audience segmentation, and the creation of targeted search campaigns with advanced bidding strategies. The results were highly successful, including a 439% increase in paid traffic, a 7% decrease in average cost-per-click, and a 219% increase in engagement time. Furthermore, the campaigns contributed to an 18% increase in organic traffic. The success led to an expanded advertising partnership with Avantgarde Group into new markets and product topics.

Fidelity International