Case Study: Canon boosts B2B awareness and lead generation with Avantgarde Group

Canon reaches 2.4 million impressions with Avantgarde Group

The customer, Canon, is primarily known for its consumer cameras but has a significant portfolio of B2B solutions. Their challenge was to shift attention to their multi-functional printers and office appliances to become known for digital solutions and hybrid office services in Hungary, while also generating leads. The vendor, Avantgarde Group, was tasked with connecting the Canon brand to digital transformation.

Avantgarde Group's solution involved first understanding the target audience by dividing it into four industry segments and creating specific personas for each. They developed the "Your New Digital Assistant" concept and launched a targeted campaign using a microsite, press releases, native articles, and social media ads. The results for Canon were significant, including articles that reached over 2.2 million people, 2.4 million impressions from display ads, 16,000 website visitors, and a substantial number of generated leads for their sales team.

Canon