Case Study: The Cheeky Panda achieves £82 million growth and over 100 top-tier media hits with Avant PR

The Cheeky Panda generates 100+ top-tier coverage pieces with Avant PR

The Cheeky Panda, a brand offering sustainable bamboo-based household products, sought to elevate its profile as the go-to brand in the eco marketplace and support its growth, including crowdfunding efforts. They appointed Avant PR to achieve these goals through a targeted press and communications campaign.

Avant PR implemented a national press campaign and an additional corporate press office, generating over 100 pieces of top-tier coverage. This solution successfully promoted the brand's products, partnerships, and investment milestones. The measurable impact was significant, with The Cheeky Panda growing into an £82 million brand, securing major stockists, and raising £2.8 million in its latest crowdfunding round.

The Cheeky Panda