Case Study: Nicky Clarke boosts brand awareness and product coverage with Avant PR

Nicky Clarke earns 28 best-of features with Avant PR

The iconic British hair brand Nicky Clarke sought to elevate its brand awareness, cement its industry leadership, and raise the profile of its styling tools to reach a new millennial and Gen-Z audience. To meet this challenge, they partnered with the vendor Avant PR for a comprehensive public relations campaign.

Avant PR implemented a national press campaign that secured reviews and features for Nicky Clarke's products in prestigious, aspirational media. The agency managed new product launches and an ongoing press office, utilizing stylists as expert commentators. This solution delivered significant results for Avant PR's client, including 28 'best of' features in top-tier publications and 17 pieces of coverage for a specific product launch, successfully positioning the brand in front of its target audience.

Nicky Clarke