Case Study: KinKind boosts eco-friendly beauty brand awareness with Avant PR

KinKind generates over 30 pieces of top-tier coverage with Avant PR

KinKind, an eco-friendly cosmetics brand, tasked Avant PR with a press campaign to establish its leadership in the hair and body bars marketplace. The challenge was to promote the brand's innovative, plastic-free products and their mass appeal to a national audience.

Avant PR executed a wide-reaching national media campaign that combined product placement, press seeding, and sampling. The solution focused on highlighting KinKind's unique selling points, including product efficacy and its range for various hair and skin types. As a result, Avant PR generated over 30 pieces of top-tier coverage in major publications, successfully launched 22 new products, and helped the brand win several industry awards.

KinKind