Case Study: William Hill Australia achieves a unified digital platform and 100% Melbourne Cup uptime with Avanade

William Hill Australia bets on digital with Avanade

William Hill Australia, the country’s second-largest corporate bookmaker following several acquisitions, needed to unify the disparate technology platforms and processes of Sportingbet, Centrebet and tomwaterhouse.com while building a differentiated web presence. With most development outsourced and limited internal capability, the IT team led by Rob James faced the dual challenge of consolidating systems and insourcing critical application development expertise.

Avanade provided managed services and implementation support—including a new scalable web platform and Microsoft Dynamics CRM—working as an integrated team with WHA to deliver innovations like click-to-call and resolve critical integrations. The partnership accelerated time-to-market from infrequent “big day” releases to real-time updates, supported 2M+ transactions with 100% uptime on Melbourne Cup Day, and improved operational efficiency, customer data security and mobile access for sales teams.

William Hill Australia

Rob James

Director of IT