Case Study: Unilever Brazil achieves an immersive omni-channel retail experience with Avanade

Unilever Brazil builds interactive vision for omni-channel retail

Unilever Brazil wanted to turn its vision of omni‑channel retail into an interactive experience for top clients at its 2016 Joint Business Plan event. The company needed a hands‑on Customer Journey to demonstrate and validate concepts like mobile micro‑moments, NFC payments, beacons and AI, while capturing data to better understand shopper behavior and inform product and trade marketing decisions.

Avanade delivered an end‑to‑end Customer Journey using Microsoft technologies: a social shopping‑list smartphone app, at‑home NFC devices, in‑store beacons, interactive displays with facial recognition and advanced analytics. The experience sparked productive client discussions, validated Unilever’s future retail hypotheses, and led to the shopping app entering development for retailer‑branded rollouts, while providing richer targeting and analytics for ongoing retail innovation.

Unilever Brazil

Conrado Tadeu

Digital Marketing Manager