Case Study: Telefonica Digital achieves increased customer loyalty and unrivaled roaming choice and control with Avanade

Telefonica Digital - Customer Case Study

Telefónica Digital needed to improve the roaming experience for customers traveling outside Spain. Roaming users had little visibility into which partner network was providing service or the costs involved, and interruptions or limited value-added options made customers likely to switch providers.

Avanade partnered with Telefónica and used Microsoft Windows 8 to build an app that lets users view and choose their preferred roaming partner and automatically connect across Europe. Available in the Microsoft Store and preinstalled on Telefónica tablets, the solution increased transparency around partners and pricing and drove improved customer satisfaction and loyalty.

Telefonica Digital