Case Study: Swedish Match achieves 200% uplift in CRM sales orders with Avanade Mobile CRM

Swedish Match - Customer Case Study

Swedish Match, a global manufacturer and seller of snus, snuff, cigars and lighters, needed to modernize its sales tools to defend market share amid growing low‑price competition. Its field force made 45,000 annual store visits using an aging Dynamics CRM 4.0 laptop solution that suffered from poor usability, performance and limited capabilities, undermining sales effectiveness and the company’s goal to be the most valued trade partner.

Avanade and partners implemented a Resco Mobile CRM on iPad integrated with Microsoft Dynamics CRM 2011, using Avanade’s delivery methods to roll out the solution in two releases. The mobile system improved promotion management, route planning, customer engagement and on‑the‑spot order creation; post go‑live Swedish Match exceeded expectations, realizing over a 200% increase in additional CRM sales orders and measurable gains in data quality, reporting and sales effectiveness.

Swedish Match

Jonas Jöhnemark

VP Sales Sweden