Case Study: St. Gallen Symposium achieves scalable, fast and reliable event registration with Avanade

St. Gallen Symposium gets website as progressive as its debates

The St. Gallen Symposium is a yearly global conference run by a student committee that brings together senior leaders and young talents. Organizers were hampered by a legacy website that struggled with peak traffic, manual hotel/transport and scheduling processes, and no standardized way to personalize and manage diverse participant needs.

Working with Accenture and Avanade, the Symposium moved to a Sitecore site hosted on Microsoft Azure, integrated with Microsoft Dynamics CRM, automated accommodation and transport bookings, and synced with the SpotMe event app. The new platform delivered faster, more reliable registration (handling roughly 1,000 registrations over two days), reduced manual errors and costs, expanded features for participants, and provided a scalable foundation for ongoing improvements.

St. Gallen Symposium

Dominic Baumann

Chief Operating Officer