Case Study: Sorgenia achieves scalable, fully cloud-based customer growth and personalized offers with Avanade

Sorgenia’s road to 1 million customers supported by the cloud

Sorgenia is a leading privately owned Italian electricity and gas provider serving about 300,000 customers that aimed to grow to 1 million amid market deregulation and rising digital competition. The company needed scalable, secure technology to support rapid customer acquisition through digital channels, improve customer experience and operational efficiency, and prepare for a major market shift when price protections end.

Sorgenia partnered with Microsoft, Accenture and Avanade to migrate to a fully cloud-based stack (Azure, Dynamics 365, Dynamics AX and Office 365), modernizing CRM/ERP, launching a data hub and enabling smart working. The move sped up operations (100 tasks run 15–20% faster), reduced back-office and billing times, improved collaboration for ~300 employees (one work-from-home day/week), delivered cost efficiencies with a 3–4 year payback expectation, and laid the groundwork for AI-driven personalized offers.

Sorgenia

Simone Lo Nostro

Market and ICT Director