Case Study: MEMIC achieves higher productivity and scalable growth with Avanade's Agency Lifecycle Management solution

New digital workplace experience drives productivity and growth at MEMIC

Maine Employers’ Mutual Insurance Company (MEMIC), a private mutual insurer that expanded rapidly across the U.S. East Coast, needed more efficient ways for underwriters and agents to manage leads and submissions. Rapid growth exposed a patchwork of legacy systems, manual processes and no centralized lead-tracking or reporting, limiting visibility and hampering expansion.

Avanade delivered an Agency Lifecycle Management solution on Microsoft Dynamics CRM that centralized and automated lead, new business and submission workflows with agile releases and industry-specific expertise. The platform provides a one‑stop view for agents and underwriters, goal tracking, customizable dashboards and automated reports—improving efficiency, reporting, decision-making and creating a scalable foundation for continued growth and CRM expansion.

MEMIC

Matthew J. Holbrook

Vice President - Information Technology