Case Study: Consumer Packaged Goods Company achieves 33% cost savings and 20% faster time-to-market with Avanade

New digital marketing platform delivers 33% in cost savings

A century-old consumer packaged goods company operating in 70+ countries and managing more than a dozen distinct brands faced a fragmented digital environment—multiple platforms, vendors and duplicate content that drove up costs, slowed launches and produced inconsistent customer experiences. The company needed a standardized, flexible digital platform, common governance and streamlined workflows to reduce errors and accelerate time to market.

Accenture and Avanade implemented a common digital platform using Sitecore on Microsoft Azure with an on-/offshore delivery model, delivering responsive, multi‑language sites, real‑time dashboards and scalable cloud infrastructure. The solution cut costs (33% savings vs. the incumbent agency), enabled about 30% asset reuse, reduced development and time to market by roughly 20%, and improved personalization, global reach and operational efficiency.