Case Study: Copyright Agency Limited achieves automated royalty distribution and 30% weekly membership growth with Avanade

Modernising For Efficiency And Future Growth

Copyright Agency is an Australian non-profit rights management organisation representing more than 26,000 authors, publishers and other IP owners. Burdened by 20-year-old legacy systems and manual, paper-based processes for identifying rights holders, matching works and distributing royalties, the agency needed a scalable, accurate digital platform to handle large volumes of content-ownership data and support growth.

Avanade delivered an integrated Microsoft Dynamics CRM and SharePoint solution that digitised workflows, enabled a self-service member portal and automated licence processing, payments and member recruitment. Allocation times fell from days to hours and claim processing from weeks to days, new member acquisition rose about 30% per week, the system has processed more than $90M, and the agency can scale operations without adding headcount.

Copyright Agency Limited

Jim Alexander

Chief Executive Officer, Copyright Agency