Case Study: Independence Health Group achieves improved sales effectiveness and $2M annual administrative savings with Avanade and Microsoft Dynamics 365

Independence Health Group - Customer Case Study

Independence Health Group, a health insurer serving more than 8.5 million people in 29 states, faced rising demands to manage complex customer relationships and sales activities across multiple lines of business. Relying on manual processes and disparate systems, the company lacked a single source of truth for customer data, analytics and sales coordination needed to hit growth and retention targets.

Accenture and Avanade implemented Microsoft Dynamics 365 using an agile approach, integrating customer data, analytics and a mobile CRM across sales teams—delivering the seven‑month project early and on budget and training Independence staff to take over operations. The solution shortened sales cycles, improved mobility and consistency of customer interactions, enabled data-driven planning, is projected to save ~$2M in annual administrative costs, and supports higher retention and new cross‑sell/up‑sell opportunities.

Independence Health Group