Case Study: GroupM achieves 20% cost savings and faster innovation with Avanade

GroupM unlocks innovation with nearly 20% in cost savings

GroupM, the world’s largest media investment firm with over 20,000 employees in 81 countries, was struggling to free its IT staff from ongoing application development so it could pursue strategic digital initiatives. Facing pressure to reduce development costs, speed time to market and gain more flexible development capacity, GroupM turned to long‑time partner Avanade for a solution.

Avanade delivered a modern software engineering transformation and Application Managed Services—migrating onshore resources to an advanced delivery center in the Philippines and introducing Agile and DevOps practices—to make development more predictable and scalable. The outcome: approximately 20% cost savings, shorter release cycles and improved end‑user service, while internal teams were freed to focus on innovation.

GroupM

Alvin Yong

IT Director