Case Study: Gore Mutual achieves revenue growth and better client experience with Avanade

Gore Mutual embraces digital transformation to increase revenue and improve client experience

Gore Mutual, a long‑standing Canadian insurer, faced a shifting market as customers and brokers demanded digital, self‑serve and mobile experiences. Lacking the in‑house talent to drive a full transformation, the company engaged Avanade to help modernize its technology and distribution models so it could sell directly to customers while also equipping brokers with modern tools.

Avanade became Gore’s strategic digital partner, taking a cloud‑first approach—migrating intranet, website and mobile apps to Azure, implementing Dynamics 365 for CRM and launching the uBiz direct‑to‑consumer platform. The work boosted sales productivity, sped time‑to‑market for new products, improved visibility into client and broker relationships, and positioned Gore for scalable growth (targeting a 20–30% portfolio increase by 2020), earning industry recognition from Celent.

Gore Mutual

Sean Christie

CIO & VP of Information Services