Case Study: Football Federation Australia achieves faster, flexible digital experiences and rapid microsite launches with Avanade

Football Federation Australia is giving clubs and fans new digital experiences, helping raise the profile of the sport

Football Federation Australia (FFA), the national governing body for soccer in Australia, wanted to grow fan engagement and convert its large participation base into regular supporters. Its existing digital presence was outsourced and stuck on an inflexible, outdated template that prevented clubs from customizing sites or the FFA from reacting quickly to marketing opportunities, so the organization decided to bring digital in-house and replatform the sport’s web ecosystem.

FFA implemented a Drupal 8 solution on Acquia Cloud Enterprise with partners Avanade and Codeware, delivering a flexible “Football Network” in a rapid five-month build. The new platform gives FFA and clubs direct control over look-and-feel, enables microsites to be launched in under a week, and has migrated 19 sites—including national teams and major clubs—onto a scalable, customizable system that supports sponsorship value, revenue opportunities and future growth.

Football Federation Australia