Case Study: Leading European Insurance Company achieves 360-degree customer view with Avanade and Microsoft Dynamics 365

European insurer gains 360- degree customer view with Microsoft Dynamics 365

A large European insurance group with more than a dozen subsidiaries needed to become more customer‑centric but was held back by four separate legacy CRM systems, isolated regional data, duplicate records and incomplete reporting. Because of heavy regulation, the insurer required a solution that avoided a cloud‑only approach while still enabling modern, data‑driven customer engagement.

Avanade delivered a staged hybrid‑cloud consolidation onto Microsoft Dynamics 365 on premises, migrating up to 30 million records a day and adding custom sales and marketing modules. The result is a 360‑degree customer view, modernized sales and marketing with real‑time insights and mobile campaigns, streamlined support and collaboration across branches, and a platform ready for Power BI and future cloud expansion to drive measurable growth.