Case Study: Leading Brewing Company achieves real-time sales insights and agile mobile field sales with Avanade

Digital mobility solution delivers breakthrough levels of data and insight

A leading European brewing company with 4,000 employees and more than 100,000 customers needed better visibility into indirect sales through distributors and wanted to identify new growth opportunities. The business required a tablet-based, online/offline mobile app for its field salesforce to access analytics, manage customer and commercial-agreement data, replace laptops with a cost-effective solution, and integrate with existing SAP systems to enable data-driven decisions on promotions and agreements.

Accenture and Avanade delivered a Windows tablet front end integrated with SAP CRM, ERP and BI (via SAP PI), producing a prototype in three months and going live within 12. The app gives sales reps real-time access to POS images, geo-location and sales vs. potential metrics, improving management visibility and enabling targeted promotions, better negotiations, route optimization and supply-chain improvements—driving agility and anticipated multi-million-dollar savings in trade marketing.