Case Study: Dairy Company achieves 15% productivity improvement and slashes content publishing time with Avanade

Dairy company improves employee productivity by 15% with new digital marketing strategy

A global dairy processor with more than 50 sites worldwide struggled to engage customers digitally and maintain a consistent brand experience across divisions and countries. Managing multiple local sites made it hard to deliver personalized, device-optimized content and slowed marketing efforts, so the company sought to modernize its digital marketing strategy on a single platform.

Partnering with Avanade, the company moved to the Sitecore Experience Platform hosted and managed in Microsoft Azure, implementing a common, flexible framework with shared templates and components and leveraging Avanade’s Sitecore shared services. The new environment cut content publishing time from up to four days to under two hours, increased marketing team productivity by 15%, drove a significant rise in page visits, and enabled ongoing use of site behavior data to inform further personalization and feature rollout.