Case Study: Baxi achieves digital business transformation and boosts customer engagement with Avanade

Baxi selects Avanade to support its digital business transformation

Baxi UK, a leading boiler manufacturer and smart-heating provider, partnered with Avanade after recognizing that a more competitive, customer-centric digital presence was needed. Baxi’s challenge was to get closer to homeowners and installers by delivering richer, more personalized experiences across all digital channels.

Avanade’s UK Digital Studio is delivering an omnichannel strategy using human-centered design and Sitecore-based digital marketing solutions, starting with a refresh of Baxi’s main website to improve accessibility, mobile responsiveness, content management and real-time journey tracking. The work is designed to increase engagement and loyalty, differentiate Baxi from competitors, and accelerate its broader digital transformation roadmap.

Baxi

Abbie Rae

Digital Marketing Manager