Case Study: Alpitour achieves a unified omni-channel web experience and cloud scalability with Avanade

Avanade improved customer experience by consolidating Alpitour’s web channels

Alpitour World is a leading European tour operator with over 3 million customers and multiple brands across the travel value chain. Facing radically changing user expectations, the company needed an omni‑channel, customer‑focused web experience that simplified maintenance, sped response times, unified the user experience across its portals, and supported expanded B2C/B2B and CRM capabilities.

Avanade implemented a cloud‑based, Sitecore‑powered platform that integrated back‑end systems, enabled personalized marketing and unified search, and supported scalable peak traffic. The new solution delivered faster response times, reduced time‑to‑market and management costs, improved e‑commerce stability and content workflows, and produced a smoother, more consistent customer and travel‑agent experience.

Alpitour

Gabriele Burgio

Chairman and Chief Executive Officer