Case Study: Nippon Paint achieves unified customer insights and personalized experiences with Avanade

Avanade helps Nippon Paint unlock customer experience value

Nippon Paint faced fragmented digital channels—18 websites and 15 WeChat accounts built by different vendors—that blocked a unified view of customers and prevented personalized experiences. To meet its goal of improving customer experience and leveraging customer insight for business value, Nippon Paint engaged Avanade to define a website transformation strategy and consolidate its web presence.

Avanade piloted a migration of two sites to the Sitecore Experience Platform and is consolidating all sites while integrating customer and social data into the platform. The new solution delivers deeper customer insight and highly personalized online offerings, plus greater scalability, marketing flexibility and operational optimization—evidenced by increased user engagement actions like shares, downloads and contact form submissions.

Nippon Paint