Case Study: Merck achieves global, multilingual digital access to the Merck Manual with Avanade

Avanade helps improve access to a world-renowned medical resource

The Merck Manual, a widely used medical reference since 1899, aimed to fulfill its Global Medical Knowledge 2020 goal of providing free, reliable medical information worldwide. To expand access and retire the print edition, Merck needed to replace an outdated online platform that lacked scalability, analytics and modern capabilities, and after an RFP Avanade was selected to lead the redesign.

Avanade rebuilt the Merck Manual on a Sitecore/.NET CMS hosted in Microsoft Azure, delivering features like robust search, analytics, SEO, integrated multimedia, and multilingual support in ten languages while enabling non-technical administrators to manage content. The new site—updated continually by 350 medical experts and housing 10,000+ resources—now serves a growing global audience (about 290,000 page views per day), offers free access with no ads or registration, and improved scalability and engagement.

Merck

Robert S. Porter

Editor-In-Chief