Case Study: AGL Energy achieves 47% higher energy-plan click‑throughs and 29% more mobile conversions with Avanade's Sitecore-in-Azure platform

AGL Energy - Customer Case Study

AGL, Australia’s leading diversified energy utility serving 3.5 million customers, faced rising competition and customer churn after industry deregulation and the statewide rollout of Smart Meter technology. To stay ahead, AGL needed to differentiate beyond price by offering personalized, data-driven services that helped customers understand and reduce their energy usage.

Avanade and Accenture consolidated 50 websites into a single Sitecore platform on Microsoft Azure, migrated self-service features, enabled responsive/mobile access and social sign-on, and integrated Smart Meter data via an SAP layer — all delivered with an Agile approach. The new site increased homepage-to-energy-plan click-throughs by 47%, mobile conversions by 29%, and page load speeds by up to 40%, won industry awards, and boosted customer engagement, retention and acquisition.

AGL Energy

Nigel Page

Digital Lead