Case Study: Western Psychological Services boosts paid search revenue with Avalaunch Media

Western Psychological Services boosts paid search revenue 237% with Avalaunch Media

Western Psychological Services (WPS), a publisher of psychological and educational assessments, faced challenges with its Google Ads account structure and conversion tracking. Their campaigns lacked tight theming, effective ad copy, and proper use of automated bidding strategies. They partnered with Avalaunch Media for PPC management to address these issues and expand into new advertising channels.

Avalaunch Media restructured the account, implemented automated bidding strategies, and launched new campaigns on YouTube and Google Shopping. They also utilized responsive search ads and dynamic remarketing. As a result, WPS achieved its most profitable year, with a 237% year-over-year increase in paid search revenue and a 28% rise in ROAS. Avalaunch Media's strategy enabled a 161% increase in ad spend while maintaining strong returns.

Western Psychological Services