Case Study: Valley Strong Credit Union cuts cost per funded account by 71% with Avalaunch Media

Valley Strong Credit Union cuts cost per funded account by 71% with Avalaunch Media

Valley Strong Credit Union was facing a challenge with its paid advertising, as it had low funding rates and a high cost to acquire new funded accounts. Avalaunch Media partnered with them to refine their paid media approach, focusing on making it more cost-effective to acquire revenue-generating accounts.

Avalaunch Media implemented a comprehensive PPC strategy that included Performance Max campaigns and a recalibration of conversions to target fully funded accounts. This solution drove a 71.3% decrease in cost per funded account and a 36% increase in funded rates, making customer acquisition far more efficient for Valley Strong Credit Union.

Valley Strong Credit Union

Chris Soden

Marketing Manager