Case Study: USG Water Solutions Drives $3M+ in Revenue with Avalaunch Media PPC

USG Water Solutions drives $3M+ pipeline with Avalaunch Media

USG Water Solutions, a national water infrastructure services provider, partnered with the digital marketing agency Avalaunch Media for PPC advertising. Their challenge was inefficiency in their advertising; with varied services like tank inspections and pipe rehabilitation, they struggled to target the right geographic and demographic audiences, leading to wasted ad spend and low-quality leads.

Avalaunch Media implemented a highly targeted strategy, tailoring separate campaigns for rural tank services and urban pipe services. This solution drove over $3 million in total pipeline revenue, including $1.4 million in closed revenue, and also contributed to a 41% increase in organic website traffic. The campaign's success demonstrated the power of Avalaunch Media's precise audience targeting.

USG Water Solutions

Rachel S.

Senior Director of Marketing for USG Water Solutions