Case Study: Shook & Stone boosts qualified leads with Avalaunch Media

Shook & Stone increases monthly qualified leads 103% with Avalaunch Media

Shook & Stone, a personal injury law firm, faced significant challenges with their previous digital marketing agency, which lacked strategic direction and failed to deliver converting leads. Their budget was spent inefficiently on non-performing campaigns, resulting in very few qualified leads. They partnered with Avalaunch Media for a revised strategy involving SEO, Google Ads, and content marketing.

Avalaunch Media implemented a new OKR framework and created individualized marketing plans for each of the firm's practice areas. By pausing ineffective campaigns, experimenting with new bidding strategies, and launching targeted YouTube and display ads, they drove significant growth. The results included a 159% increase in qualified leads, a 127% rise in phone calls, and a decrease in cost per lead, demonstrating the success of Avalaunch Media's approach.

Shook & Stone