Case Study: Monster.com doubles resume submissions with Avalaunch Media

Monster.com doubles resume submissions with Avalaunch Media

Monster.com, a global online employment platform, sought to improve the conversion rate of its free resume assessment tool, which served as a gateway to its professional resume assistance services. The challenge was optimizing this key user journey to make better use of their paid advertising spend. Avalaunch Media was engaged to provide conversion rate optimization services to address this.

Avalaunch Media implemented a comprehensive conversion rate optimization strategy, meticulously mapping the user journey and refining the copy, design, and overall experience of the resume submission process. Through targeted changes and continuous A/B testing, the vendor created new landing pages and ads to support the funnel. The results included a 300% increase in lead-to-sale conversions and a doubling of new resume submissions, significantly exceeding Monster's annual goal for resume submissions.

Monster.com