Case Study: Millard County boosts tourism with Avalaunch Media

Millard County boosts visitor numbers with Avalaunch Media

Millard County, a tourism destination, partnered with Avalaunch Media for web design and marketing services to overcome a confusing digital presence. Their primary tourism website had a problematic domain structure that misdirected visitors, and the overall site lacked modern functionality, cohesive branding, and practical trip-planning guidance, which risked leaving potential visitors unprepared.

Avalaunch Media implemented a comprehensive solution including a new, dedicated tourism URL and a completely redesigned, mobile-first website with intuitive navigation. They also overhauled the county's travel brochure into an interactive Explore Guide and upgraded the hosting platform for better performance. The vendor's work created a frictionless planning experience, established the site as a central hub, and set new records for visitors to the county, leading to a long-term partnership with Avalaunch Media.

Millard County